We specialize in MedTech commercialization at two critical moments.
Which one are you?
We specialize in MedTech commercialization at two critical moments.
Which one are you?
We provide fractional commercial leadership, field-level execution, and a proven framework to help you scale with speed and precision when the stakes are highest.
We specialize in MedTech commercialization at two critical moments.
Which one are you?
We provide fractional commercial leadership, field-level execution, and a proven framework to help you scale with speed and precision when the stakes are highest.

Now it feels like a stall.
Your reps aren’t gaining traction. Surgeons aren’t adopting. The excitement has faded into frustration and lost momentum. You don't need a sales contest or a motivational talk. You need a full commercial reset. You need a Fractional Commercial Acceleration and Execution Partner. Start talking to the right call points, at the right time, with the right message. Targeting, tools, training, and pull through. Fast.

You know launch cannot be an afterthought.
You only get one chance to make first impression on a market. You don't need "customers"--you need "partners" who understand the vision of your solution and want you to win. Your reps need tools and training to deliver that vision and onboard accounts flawlessly. Your leaders need process to hold people accountable and exceed expectations. You have invested millions in the clinical expertise to obtain FDA approval. In the process you collected insights on your market and created a true "game-changer". Now you need to invest in commercial success. Investors are watching how you execute. You must build a launch-ready commercial engine so when approval hits, you scale with confidence and maximize your potential.

Take advantage of decorated MedTech sales leadership bringing proven, field-tested playbooks to every engagement. The fractional model gives you fast and focused execution without the cost of long-term overhead. EX can embed with your team, drive performance where it matters, and then support a transition and exit seamlessly when you’re ready to hire a full-time leader.


Professional (def) n: everyone can tell you what happened. A Professional can tell you
why. Because they understand it so well they can manipulate it, repeat it, and articulate it making their success transferable to others. Their insight is valuable and it is the basis for their success. The goal of every salesperson is to become a Professional.
Accidental success in sales is destructive. Other people in the organization will attempt to duplicate it with disastrous results to the organization for failure to understand why it worked and properly apply it to other situations with other personalities involved. A lot of time and money and careers will be wasted and lost on efforts in wrong directions for lack of insight and understanding.
Selling success that cannot be clearly articulated is an illusion. The actual potential was never maximized and the heights that were reached could not be maintained. Even deep insights are rarely crafted into actionable items and mantras that help individuals and organizations build disciplines that sustain success and create what I call Elite Execution.
Jason Elmore
Elite Execution Sales Consulting
Founder and Author